¿Hacia dónde se dirige la la convergencia de medios?
El aumento de las nuevas tecnologías y de los medios de comunicación social, las innovaciones en el entorno actual están alterando significativamente el futuro de los medios de comunicación para los comerciantes.
El comportamiento del consumidor está cambiando y la forma de realizar marketing para llegar a su público también debe cambiar. Los mercadólogos están buscando nuevas maneras de no sólo llegar a sus clientes, sino para entenderlos, para mirar dentro de sus mentes.
Hoy día contamos contamos con una mayor cantidad de herramientas para comprender al consumidores. Sin embargo, el aprendizaje de todas estas herramientas no es fácil y todo comienza con una comprensión real del futuro de la convergencia de medios.
Con estas preguntas en mente el próximo 20 y 21 de octubre se realizará en New York el Forum Mundial de Convergencia de Medios organizado por The Economist.
Los invitamos a ver este video que nos brinda un abre boca.
Visiten el website del Forum
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